Résumé

Coda (formerly Recharge.com) — Amsterdam

Lead Product Designer · Apr 2023 – Present
Senior Product Designer · Jul 2021 – Apr 2023

• Digital prepaid platform in 179 countries, 4M customers and ~1,000 brands; now part of Coda.
• Lead the design team and set product design strategy across consumer and internal products.
• Design lead on the commerce replatform: 6 websites and 5 mobile apps onto one foundation.
• Design lead on checkout and product pages behind a 33% conversion lift (+6pp).
• Designed a composable unified admin consolidating 4 internal tools for customer service and operations.
• Introduced AI-assisted prototyping across the team: 2 weeks to 2 hours.
• Hired 2 product designers. Own the design system.

NOEXIS (now Ptera) — Prishtina

Staff Product Designer · Dec 2020 – Jun 2021 [CONFIRM title]

• Led design end to end on Yell, a B2C wallet and B2B payments platform for underbanked users.
• Designed compliance into the experience: KYC checks, verification holds and transfer clearing explained inline instead of hidden behind loading states.
• Mentored junior designers and set up the team's research practice.

Zombie Soup — Prishtina

Senior → Lead Product Designer · Apr 2014 – Nov 2020

• Directed product design across web and mobile in IoT, fintech and healthcare, growing from senior IC to design lead.
• Led design 0→1 on Vianova, a remote patient monitoring platform, with interviews on both sides: patients and clinicians.